![]() ![]() These learnings and wisdom were critical for their baby “Grammarly” to grow to what it is today with 20 million daily active users (DAU). These failures made the founders realize how working on a project which caters to a large target market is critical, how a spectacular product may not be good enough to succeed, how distribution and marketing has to be integrated with the product development, how sustainable business model is key to achieve meaningful growth and how evolving the business and technology is critical not only for growth but also for survival in the ever-increasing competitive landscape. I strongly believe that Grammarly would not have existed had the founders not tasted failure with their first start-up “My Dropbox” and not stumbled upon learnings of how users approach writing in English, why users are sensitive to anti-plagiarism, how difficult it is to scale the user base, and how developing B2B client relationship with universities and educational institutions will be helpful to fund themselves without depending on VC investors and their tantrums. This was the story of co-founders Alex Shevchenko and Max Lytvyn when they started yet another company in 2008 after having not succeeded in creating a revolution with their first start-up. A revolutionary idea need not necessarily bloom into a beautiful flower in the first go.
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